Key Responsibilities:

• Build, plan and implement the overall digital marketing strategy for different products and services of our company.
• Manage the strategy.
• Stay up to date with the latest technology and best practices.
• Manage all digital marketing channels.
• Measure ROI and KPIs.
• Prepare and manage a digital marketing budget.
• Oversee all the company's social media accounts.
• Manage and improve online content, considering SEO, Google Search console and Google Analytics.
• Build an inbound marketing plan.
• Forecast sales performance trends.
• Monitor competition and provide suggestions for improvement.
• Assist team in writing content, email marketing and paid advertisement management.
• Monitoring performance of paid digital channels against targets, interrogating insight data to provide direction on performance and recommendations for improvements.
• Monitor performance of, and implement ongoing testing of ad copy across different channels and platforms to optimize click through rate, quality score and traffic.
• Application of test and learn processes to PPC(Pay-per-click), Paid Social and Programmatic Display campaigns to increase conversion, lead generation and brand awareness.
• Play a key role in the development of new and existing website content, identifying opportunities for improvement, delivering increased organic visibility.

Requirements:

• At least one (1) year of experience as a Digital Marketing Executive.
• Good knowledge of all different digital marketing channels.

• Good knowledge and experience with online marketing tools and best practices.
• A minimum of one (1) year of hands-on experience with local and International SEO/SEM, Google Analytics, PPC platforms and CRM software.
• Experience carrying out back-link reviews.
• Familiarity with web design.
• Critical thinker and problem-solving skills.
• Great interpersonal and communication skills.
• Bachelors degree in Marketing, Digital technologies or relevant field.