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Digital Marketing Executive

Key Responsibilities:

  • Build, plan and implement the overall digital marketing strategy for different products and services of our company.
  • Manage the strategy.
  • Stay up to date with the latest technology and best practices.
  • Manage all digital marketing channels.
  • Measure ROI and KPIs.
  • Prepare and manage a digital marketing budget.
  • Oversee all the company's social media accounts.
  • Manage and improve online content, considering SEO, Google Search console and Google Analytics.
  • Build an inbound marketing plan.
  • Forecast sales performance trends.
  • Monitor competition and provide suggestions for improvement.
  • Assist team in writing content, email marketing and paid advertisement management.
  • Monitoring performance of paid digital channels against targets, interrogating insight data to provide direction on performance and recommendations for improvements.
  • Monitor performance of, and implement ongoing testing of ad copy across different channels and platforms to optimize click through rate, quality score and traffic.
  • Application of test and learn processes to PPC(Pay-per-click), Paid Social and Programmatic Display campaigns to increase conversion, lead generation and brand awareness.
  • Play a key role in the development of new and existing website content, identifying opportunities for improvement, delivering increased organic visibility.

Requirements:

  • At least one (1) year of experience as a Digital Marketing Executive.
  • Good knowledge of all different digital marketing channels.
  • Good knowledge and experience with online marketing tools and best practices.
  • A minimum of one (1) year of hands-on experience with local and International SEO/SEM, Google Analytics, PPC platforms and CRM software.
  • Experience carrying out back-link reviews.
  • Familiarity with web design.
  • Critical thinker and problem-solving skills.
  • Great interpersonal and communication skills.
  • Bachelors degree in Marketing, Digital technologies or relevant field.

Jan 8, 2021

Details...
Skills Marketing
No of Positions 1
Job Type Full-Time
Job Field Marketing
City Rawalpindi
Country Pakistan
Qualification Bachelor
Required Experience 0 Year
Salary (Min.) PKR : 20000
Preferred Gender both
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