Digital Marketing Executive
Key Responsibilities:
- Build, plan and implement the overall digital marketing strategy for different products and services of our company.
- Manage the strategy.
- Stay up to date with the latest technology and best practices.
- Manage all digital marketing channels.
- Measure ROI and KPIs.
- Prepare and manage a digital marketing budget.
- Oversee all the company's social media accounts.
- Manage and improve online content, considering SEO, Google Search console and Google Analytics.
- Build an inbound marketing plan.
- Forecast sales performance trends.
- Monitor competition and provide suggestions for improvement.
- Assist team in writing content, email marketing and paid advertisement management.
- Monitoring performance of paid digital channels against targets, interrogating insight data to provide direction on performance and recommendations for improvements.
- Monitor performance of, and implement ongoing testing of ad copy across different channels and platforms to optimize click through rate, quality score and traffic.
- Application of test and learn processes to PPC(Pay-per-click), Paid Social and Programmatic Display campaigns to increase conversion, lead generation and brand awareness.
- Play a key role in the development of new and existing website content, identifying opportunities for improvement, delivering increased organic visibility.
Requirements:
- At least one (1) year of experience as a Digital Marketing Executive.
- Good knowledge of all different digital marketing channels.
- Good knowledge and experience with online marketing tools and best practices.
- A minimum of one (1) year of hands-on experience with local and International SEO/SEM, Google Analytics, PPC platforms and CRM software.
- Experience carrying out back-link reviews.
- Familiarity with web design.
- Critical thinker and problem-solving skills.
- Great interpersonal and communication skills.
- Bachelors degree in Marketing, Digital technologies or relevant field.
Jan 8, 2021
Details...
Skills |
Marketing |
No of Positions |
1 |
Job Type |
Full-Time |
Job Field |
Marketing |
City |
Rawalpindi |
Country |
Pakistan |
Qualification |
Bachelor |
Required Experience |
0 Year |
Salary (Min.) |
PKR : 20000 |
Preferred Gender |
both |
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